Privacy Policy for SMS Communications
Last Updated: 1/8/2025
At Optimal Plumbing, we are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy explains how we collect, use, store, and protect the personal information you provide when you opt-in to receive SMS communications from us.
1. Information We Collect
We collect the following personal information when you sign up for our SMS service:
- Mobile Phone Number: This is the primary piece of information we use to send you transactional SMS messages (e.g., appointment reminders, job status updates).
- Additional Information: If you provide us with other details such as your name, preferences, or additional contact information, we may collect and store that information as well.
2. How We Collect Information
We collect your information through the following methods:
- Text Message Opt-In: If you opt in via a text-to-keyword or similar SMS method, we collect your phone number when you text the keyword to our short code or long code.
3. How We Use Your Information
We use the information we collect to send you essential transactional communications, including but not limited to:
- Appointment Reminders: Notifications about scheduled service appointments or jobs.
- Job Updates: Changes to scheduled times, dates, or details about the services you’re receiving.
- Service Cancellations and Reschedules: Notifications about any changes or cancellations to your service or appointment.
- Transactional Communication: Other updates related to the job, service progress, or transaction details.
We will not use your phone number for any marketing or promotional purposes unless you provide explicit consent for such uses.
4. Security of Your Information
We take the security of your personal information seriously and employ reasonable administrative, physical, and technical safeguards to protect it. This includes using secure systems to store your data and working with trusted third-party service providers (like Zoom SMS) who adhere to industry-standard data protection practices.
5. Your Rights to Opt-In and Opt-Out
By opting into our SMS service, you agree to receive transactional SMS communications regarding your appointments and services. You can opt-out of receiving future SMS messages at any time by replying with the word “STOP” to any SMS message we send you.
- Opt-In: You may opt in by replying “START” to our initial SMS message
- Opt-Out: To stop receiving SMS messages, simply reply “STOP” to any message, and you will be unsubscribed from our SMS communications.
Message and data rates may apply depending on your mobile carrier. If you need help or have questions, reply with “HELP”.
6. Data Retention and Deletion
We retain your phone number and other personal information for as long as necessary to fulfill the purpose for which it was collected (e.g., sending job updates, reminders). Once you opt-out of receiving SMS messages, we will remove your phone number from our active SMS list, but we may retain your data for legal or operational purposes, such as resolving disputes or complying with applicable laws.
You have the right to request the deletion of your personal information. To do so, please contact us at [Contact Information], and we will make reasonable efforts to remove your data as requested.
7. Third-Party Service Providers
We use third-party service providers, such as Zoom SMS, to facilitate the delivery of SMS messages. These third-party providers may have access to your phone number and other necessary data only for the purpose of sending SMS messages. We ensure that these providers follow appropriate data protection practices and comply with applicable privacy laws.
8. Legal and Regulatory Compliance
We are committed to complying with all applicable data protection laws and regulations, including:
- Telephone Consumer Protection Act (TCPA), for customers in the U.S., which governs the use of text messaging for business purposes.
- A2P 10DLC Guidelines for Application-to-Person SMS communications.
We adhere to these laws to protect your privacy and ensure that your data is used in a responsible manner.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. When we update this policy, we will post the revised version on our website, and the updated policy will take effect immediately upon posting.
If significant changes are made, we will notify you via SMS or email, as applicable.
10. Contact Us
If you have any questions, concerns, or requests related to this Privacy Policy or your personal information, please contact us using the following:
- Email: [email protected]
- Phone: 414.387.2332